The funds generated through the Children's Promise™ initiative will be distributed nationally to non-government children's and youth charities to strengthen their work and for projects of proven effectiveness. The shared vision of the partners is to give every child the basic right to enjoy a happy, healthy, safe and fulfilling future. Providing day-to-day support and guidance. Building self-esteem and self-reliance.

Through Children's Promise™ each and every one of us can do something of immediate and significant value for Australia's children and young people. With the widespread support of the community, the return on this investment will last a lifetime.

Funds raised by CP through public appeals will each year be distributed within 12 months of being collected. Beneficiaries will be selected by a committee on the basis of set criteria-- including whether organisations have one or more of the following characteristics:

• national in scope or of national significance;
• reach rural and remote areas (including indigenous communities);
• focus on prevention as well as intervention;
• evidence  international and/or national good practice (including a child & youth centred approach)

• early childhood development;
• education & training;
• housing & homelessness;
• health & mental health;
• employment & social enterprise;
• juvenile justice &  the law;

for the benefit of disadvantaged young people in the community.

In 2011 our beneficiaries are:

• The Smile Foundation
• The Lighthouse Foundation
• Whitelion
• Childwise
• Youngcare.